Executive Summary
911Helpline.com had been formed to outsource our unique live web based customer service and technical support to an online marketplace that we staff with international 2ndjob.com consultants. Its founder has years of experience in contracting services and project management. He has founded 2ndjob.com/911helpline.com to bridge the gap between corporate technical support needs and staffing shortages and high employee costs.


2.0 Company Summary
911Helpline.com is a new company providing high-level expertise in support, deployment and updating of PC technology in corporate desktop computer systems. We leverage the flexibility of electronic staffing using high availability and low cost consultants worldwide.
As it grows it will take on online certification, training and consulting services. It will also look for additional leverage by taking customer service positions in a online e commerce environment.

3.0 Services
911Helpline.com offers instant access expertise a high-technology company needs to support and deploy computer products and applications on a retainer-consulting basis.
4.0 Market Analysis Summary
911Helpline.com will be focusing on high-technology manufacturers of computer hardware and software, Internet service providers, and larger corporate environments, who want to supplement their existing helpdesk and desktop service offerings. Our most important group of potential customers are IT Managers in larger corporations. These oversee large Helpdesk and Desktop support infrastructures using out of date support techniques. They do not want to waste their time or risk their money looking for bargain information or questionable expertise. As they go into markets looking at new opportunities, they are very sensitive to risking their company's name and reputation.
5.0 Strategy and Implementation Summary
911Helpline.com will focus on four product segments: personal computers, software, networks and mainstream application products.
The target customer is usually a manager in a larger corporation, and occasionally an owner or president of a medium-sized corporation in a high-growth period.
5.0 Strategy and Implementation Summary
2ndjob.com has three main strategies. The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, JavaNet hopes to educate and train a loyal customer base.
The second and most important strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an important function at JavaNet. Power users have knowledge and web-browsing experience that novice Internet users find attractive and exciting.
The third strategy focuses on building a social environment for JavaNet customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at JavaNet, these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide.

5.2 Competitive Edge
911Helpline.com uses a unique staffing methodology that takes advantage of both lower labor costs abroad, and the need to telecommute in the US.
6.0 Management Summary
The initial management team depends on the founder, with 5 key principles. They are Basil Georgio, senior manager KPMG, Linda Wong Account representative ACS, Scott Smith IT Manager Broadcom, Randy Gee Executive manager, Neal Flaxman CEO. As we grow, we will take on additional consulting help, plus web development, sales, and marketing.
7.0 Financial Plan
Our financial plan is based on conservative estimates and assumptions. We will need to plan on initial investment to make the financials work.
7.4 Projected Profit and Loss
The detailed monthly pro-forma income statement for the first year is included in the appendix. The annual estimates are included here.

Profit and Loss (Income Statement)
1996 1997 1998
Sales $592,000 $875,000 $1,100,000
Direct Cost of Sales $159,000 $219,000 $289,000
Other $0 $0 $0
------------ ------------ ------------
Total Cost of Sales $159,000 $219,000 $289,000
Gross Margin $433,000 $656,000 $811,000
Gross Margin % 73.14% 74.97% 73.73%
Operating expenses:
Advertising/Promotion $36,000 $40,000 $44,000
Public Relations $30,000 $30,000 $33,000
Travel $90,000 $60,000 $110,000
Miscellaneous $6,000 $7,000 $8,000
Travel $0 $0 $0
Miscellaneous $0 $0 $0
Payroll Expense $194,750 $377,000 $432,000
Payroll Burden $27,265 $52,780 $60,480
Depreciation $3,600 $0 $0
Leased Equipment $18,000 $7,000 $7,000
Utilities $0 $12,000 $12,000
Insurance $0 $2,000 $2,000
Rent $0 $0 $0
Other $0 $0 $0
Contract/Consultants $0 $0 $0
------------ ------------ ------------
Total Operating Expenses $423,615 $587,780 $708,480
Profit Before Interest and Taxes $9,385 $68,220 $102,520
Interest Expense Short-term $1,800 $6,400 $10,400
Interest Expense Long-term $5,000 $5,000 $5,000
Taxes Incurred $646 $14,205 $21,780
Net Profit $1,939 $42,615 $65,340
Net Profit/Sales 0.33% 4.87% 5.94%


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